By Pierre Dussauge Bernard Garrette
Cooperative approach Competing effectively via Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of administration, France lately, such company giants as Boeing, Toyota, Nestl?, Philips, United airways, IBM, and Intel have more and more became to alliances to be able to strengthen new items and applied sciences, input new markets, and globalize their actions. certainly, not anyone enterprise, notwithstanding dominant, can beat the contest completely by itself. regrettably, managers have discovered collaboration to be a tough, and infrequently risky, approach; they've got usually over-estimated the advantages of alliances whereas overlooking their pitfalls which basically materialize over the years. C.K. Prahalad notes within the foreword that "managers want a powerful framework for navigating via those uncharted waters" and that "this booklet presents a useful resource of principles and functional information of their search". because the dynamics of the company panorama switch and alliances develop into an more and more used aggressive weapon, Cooperative method will let managers to plot, enforce and make the easiest use of strategic alliances. "This e-book considerably advances the literature on strategic alliances. The case experiences are clean and the insights they supply are strong. This booklet is a needs to learn for either managers and lecturers attracted to cooperative strategies." Nitin Nohria, Professor of industrial management, Harvard company tuition "This booklet offers a superb consultant to the hot talents wanted in an atmosphere the place an increasing number of managers needs to discover ways to collaborate which will increase the aggressive place in their corporation. No-one can develop into a world chief alone." John M. Stopford, Professor of foreign company, London enterprise institution "The framework built through Pierre Dussauge and Bernard Garrette offers new and helpful insights at the strategic and managerial concerns raised by way of alliances, specifically while those alliances assemble businesses that compete within the similar industries. certainly, getting former rivals to collaborate successfully is a tough endeavour; this publication bargains managers directions that would make this problem much less daunting." Jean-Luc Lagard?re, CEO, Matra-Hachette "This very good ebook offers insightful readability at the quite a few different types of alliances and effectively explores the problems, pitfalls and traps which ensnare the misinformed. The examples are wealthy and the viewpoint actually international. specifically, it disentangles the extra inventive kinds of 'co-opetition' among rival organizations, and lays out the long term results of alliances. it's pragmatic and functional, bristling with concrete feedback on how one can make alliances successful." Bruce Simpson, critical, McKinsey&Company
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