By Jochen Legewie, Hendrick Meyer-Ohle
Company ideas for Southeast Asia After the concern offers an in-depth research by way of specialists from Europe, Japan, and Southeast Asia who've long-standing study adventure in Asian economies and overseas company. The authors draw upon empirical examine to investigate the questions dealing with multinational organisations lively within the sector, and pass directly to learn their ideas in creation, advertising and marketing, and company finance. They current a finished assessment of the present actions of firm corporations from Europe and Japan in Southeast Asia. The authors tackle either questions of foreign process and the position of establishment businesses in a world economic system, whereas taking into consideration how nationwide modifications have an effect on strategic choice making.
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Extra info for Corporate Strategies For Southeast Asia After the Crisis: A Comparison of Multinational Firms from Japan and Europe by Legewie, Jochen published by Palgrave Macmillan Hardcover