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Download E-books Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science) PDF

The upward push of the net and social media specifically provide nice possibilities for model vendors to extend company and model reputation. whereas this has in actual fact been of profit to model vendors, who've noticeable a consequent upward thrust within the worth in their manufacturers, it at the same time makes these manufacturers extra appealing for exploitation or assault via others. model dangers can are available in many differing kinds and this e-book offers examples of ways those dangers can come up in addition to offering quantitative estimates of the adversarial affects that may end result from such risks.

Brand proprietors have to be conscious of the dangers and of the necessity to enhance options for settling on and handling them. This publication information the method wherein a model proprietor can increase a model danger administration strategy to guard a brand’s acceptance and cost. instead of prescribe a one-size-fits-all method, the authors offer information on how a model probability administration method might be adapted to specific wishes and circumstances.

This method is underpinned via drawing on examples of top perform within the fields of probability administration, interplay layout and engineering layout. This mixed method will depend on constructing an knowing of the hazards confronted by means of a selected model proprietor, the total context of these dangers and in addition the logo owner’s services for choosing and dealing with these risks.

This e-book includes many real-world examples and interviews with a couple of model possessing companies starting from small businesses to massive multinationals.

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