By Steven J. Frank
This booklet used to be first released in 2006. Technologists have the tips. legal professionals be aware of the principles. yet for company managers and traders, principles and concepts do not with no trouble mix right into a strategic imaginative and prescient. now not is highbrow estate (IP) only a helpful rate for big know-how businesses. Competing and succeeding available on the market calls for an in-depth knowing of IP - its use as a weapon, as a safeguard, and as a monetizable asset. but in an international the place fortunes can upward push or founder at the power of an IP portfolio, hesitation to go into this arcane, strange international nonetheless abounds. This publication equips the enterprise supervisor with a operating, sensible wisdom necessary to growing and exploiting IP wealth. It exhibits traders tips to evaluation IP power and aggressive price. With its results-oriented point of view and foreign concentration, highbrow estate for Managers and traders is vital for people with determination making-responsibility on the interface the place company and innovation meet.
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