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By Thomas Frank

Thomas Frank has been sending wake-up calls to nearly everybody close by during the last decade, in venues from The Village Voice to Harper's. His takes on exertions politics, advertisements, the virtues of the Midwest, and the way un-cool you actually are have gained him a large viewers, and during this piece, Frank provides us a examining of cultural studies—viewed by way of a few as a massive new viewpoint within the academy, yet by way of others as an unwieldy theoretical fad.

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