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By W. Sherman Rogers

African American entrepreneurship has been an essential component of the yank economic climate because the 1600s. at the eve of the Civil warfare, the collective wealth of loose blacks was once nearly $50 million. In 2006, African americans earned a whopping $744 billion, a determine that exceeds the gross family fabricated from all yet 15 countries of the 192 autonomous nations on this planet. As W. Sherman Rogers so ably demonstrates, African americans have completed those fiscal profits lower than tough conditions. Slavery, segregation, and legally constrained entry to estate, schooling, and different possibilities have taken a heavy toll, even to today. in addition to supplying a penetrating glimpse into the area of black entrepreneurship either previous and current, this e-book urges African american citizens to realize monetary independence as marketers. enterprise possession, Rogers argues, will carry safety, wealth that may be handed to successive generations, and informed offspring with a lot larger incomes power.

The African American Entreprenuer: Then and Now explores the reduce fiscal prestige of black american citizens in mild of America's legacy of slavery, segregation, and rampant discrimination. Its major objective is to polish a mild at the felony, old, sociological and political elements that jointly support to give an explanation for the industrial situation of black humans in the US from their arrival in the USA to the current. within the technique, the booklet spotlights the various notable breakthroughs made by means of black marketers even earlier than the Civil conflict and Emancipation. Profiles of industrial humans from the Post-civil battle interval via this present day contain Booker T. Washington, pioneer banker and insurer A.G. Gaston, hair care entrepreneur Madame C.J. Walker, Ebony writer John H. Johnson, Black leisure tv founder Robert L. Johnson, writer Earl Graves, tune manufacturer Damon sprint, rapper Sean Combs, former basketball stars Dave Bing and Magic Johnson, foodstuff entrepreneur Michelle Hoskins, broadcast character Cathy Hughes, former Beatrice meals head Reginald Lewis, Oprah Winfrey, and lots of extra. As Rogers issues out, examining approximately striking African American marketers can encourage readers to undertake an entrepreneurial frame of mind. To extra that target and support readers make the leap, he outlines some of the abilities, instruments and knowledge valuable for company success-success which can aid chart a brand new route to prosperity for all African Americans.

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