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Download E-books Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights PDF

By Christopher G. Pike

Rights of every kind are within the information day-by-day, from unlawful downloading to "brand bullying" to the patenting of the human genome. besides the fact that, the media reviews supply just a photograph of a bigger photograph. digital Monopoly bargains new insights into the main shifts occurring in the back of the headlines - advancements that let businesses of any dimension to leverage their artistic virtue. digital Monopoly deals an intensive imaginative and prescient of the recent economics at play in today’s international, during which artistic imaginative and prescient is the place to begin and highbrow estate the allowing forex. step forward creativity is changing into the final nice un-tapped resource of sustainable virtue; boundaries are had to safeguard that artistic virtue from rivals and do enterprise. Christopher Pike demonstrates the right way to determine specific company areas through the use of highbrow estate rights. Copyrights, digital rights, patents, logos, and extra are made transparent in digital Monopoly.

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